AI Search Visibility for Law Firms · SEO / AEO / GEO
Your next client just asked ChatGPT for a lawyer. Were you the answer?
Forever Cited measures how often ChatGPT, Google AI, Claude, Gemini, and Perplexity name your firm when someone needs a lawyer in your market — then builds the cited authority those engines draw on. Measured weekly. Proven against a baseline. One firm per practice area, per market.
Free · Two minutes to request · No sales call before you see your numbers
- ✓Your 0–100 score
- ✓The actual AI answers, named
- ✓Your three biggest gaps
- ✓Whether your market is still open
“Who is the best employment lawyer near me for a wrongful termination case?”
Every signal that put those three in the answer can be built. None of it is luck.
This is where clients choose now. Two or three names. Everyone else doesn’t exist.
The problem
You built your reputation the hard way. AI didn’t notice.
You win cases. Referrals keep the lights on. But when a prospective client — or the person a referral told to “look you up” — asks ChatGPT, Google, or Perplexity who the best lawyer is for their matter, the answer names two or three firms. Usually the ones with the loudest websites, not the best results.
Search didn’t die. It moved above the results. AI answers now sit on top of every page Google shows, and a growing share of clients never scroll past them. If your firm isn’t in the answer, the case goes to whoever is — and you never even know the call existed.
45%
of consumers used AI tools like ChatGPT to find a local business in the past year — up from 6% the year before.
BrightLocal, Local Consumer Review Survey, 2026
1.2%
of those businesses is all ChatGPT recommends. The answer is two or three names, and the rest are invisible.
SOCi, Visibility Index, 2026
41.9%
of U.S. adults would use ChatGPT to research who to hire for a serious legal matter — up from 28.1% in one year.
iLawyer Marketing, 2026
Be the firm AI names when the next client asks. Measured every week. Proven against a baseline you can check.
That is the whole offer. Everything below is how we do it for your practice area, and what we will never do.
What we measure
The questions clients ask AI — and that we measure for your firm
These are the prompts your audit runs, in your market, on all five engines. They are the questions people type before they ever call a lawyer. Your score is how often your firm is in the answer.
- best employment lawyer near me for a wrongful termination case
- personal injury lawyer near me for a car accident who works on contingency
- best divorce lawyer near me for a contested custody case
- dui defense attorney near me with a free consultation
- estate planning attorney near me for a trust and will
- business litigation attorney for a breach of contract dispute
- how much does it cost to hire a lawyer for a civil case
- top-rated law firm reviews in [city]
Your audit uses your market’s version of these. The weekly run re-asks every one, on every engine, and shows you the answers.
Which of these name your firm today? The free audit runs every one in your market and shows you the answers, word for word.
See my AI answers — freeGuardrails built in
Written to your bar’s rules. Every piece, every week.
ABA Model Rules 7.1 and 7.4, plus your state’s additions. Every piece we publish for you is written to Rule 7.1 (no false or misleading communication) and Rule 7.4 (no specialization claim without the certifying body named) — and to the additions your state bar has made, from “advertising material” labels to result disclaimers. You approve every word before it goes live. Most agencies hand you a draft and hope. We hand you a draft that already passed the rule.
What we will never publish for you:
- ✕Promise an outcome, a settlement, or a timeline
- ✕Call you a “specialist” or “board-certified” unless the certifying body is named
- ✕Publish a testimonial about an outcome without the disclaimer your state requires
- ✕Publish a past result without “prior results do not guarantee a similar outcome”
The record AI checks
The directories AI checks before it names a law firm
When an engine decides whether you are who your site says you are, it reads these first. We claim, correct, and verify every one — same name, same practice area, same office, everywhere.
Is your record consistent on every one of these? One mismatch is enough to drop you from the answer. The audit checks each profile against your site.
Check my record — freeBy specialty
The program, written for your specialty
Method
How your firm becomes the answer
No jargon, no black box. Three moves, run every week, with the evidence in your inbox.
01Measure
Know exactly where you stand
We score your firm 0–100 across the questions your prospective clients actually ask in your market — on ChatGPT, Google AI, Claude, Gemini, and Perplexity, plus classic search, directories, and reviews. That score is frozen as your baseline. Everything after gets proven against it.
02Build
Publish the authority AI cites
AI engines cite lawyers who publish real answers with real citations. We draft that authority for you — grounded in your practice area’s statutes and case law and carrying the disclaimers your bar requires. You approve every word before anything goes live. Directories, entities, and reviews get fixed alongside it.
03Prove
See your name appear
Every week: the same prompts, re-asked. The actual answers, side by side with your baseline. Which engines name you now that didn’t. What moved, what’s next. If a number didn’t move, you’ll see that too — measured honestly or not at all. How we score.
The engagement
One engagement. Everything handled.
This is done-for-you. Your total time commitment is approving content and reading a five-minute weekly report.
Pricing is shared in your audit readout.
Month-to-month. One firm per practice area, per market — when your market is taken, it’s taken.
Check if your market is open — free auditRisk, reversed
Built so hiring us is the low-risk move
◆Month-to-month
No annual contract. The weekly proof keeps the relationship, not a signature.
◎Market exclusivity
We will never work for a competing firm in your practice area and market. In writing. Check if your market is open →
✓Your bar rules, respected
Nothing publishes without your approval. Every piece carries required disclaimers. Review requests are email-only, never gated.
⊞Your confidences, untouched
We never access case files, matter data, or client records. Your Rule 1.6 obligations stay exactly where they belong: with you.
⌂You own everything
Every article, page, and profile we build belongs to your firm. Leave anytime; it all stays yours.
!No fake promises
Nobody can guarantee what AI will say. Anyone who does is lying to you. We guarantee measurement, transparency, and work you can verify.
Questions
Questions attorneys actually ask
What exactly is AEO and GEO, in plain English?
SEO ranks you in the list of links. AEO — Answer Engine Optimization — gets you named in the answer AI gives instead of the list. GEO — Generative Engine Optimization — gets you cited as a source those engines trust. Clients increasingly read one answer instead of ten links, so being the answer is the whole game.
How long until I see results?
Directory and technical fixes usually move your numbers inside 30 days. Content authority that changes which firms AI cites typically compounds over 60–90 days. You see the evidence weekly from day one, including whatever hasn’t moved yet — measured honestly, not spun.
I get all my business from referrals. Why does this matter?
Because referrals get verified now. The person your client referred still looks you up — and increasingly asks AI first. When the answer names three other firms and not you, a warm referral goes cold before it ever calls. Visibility doesn’t replace your referral engine; it stops it from leaking.
Is this compliant with my state bar’s advertising rules?
By construction. You approve every word before publication, Rule 7.1 and 7.4 language is built into every piece, disclaimers are automatic where your state requires them, review requests are email-only with no gating, and we never touch case files. Your compliance review happens before anything goes public, every time.
We already pay an SEO agency. Isn’t this the same thing?
Ask them one question: which AI engines named your firm last week, and for which prompts. If they can’t answer, they’re optimizing for a results page prospective clients are scrolling past. We measure the answers themselves — and traditional SEO is included in that, not ignored or replaced.
What does an engagement cost?
We share exact pricing in your audit readout, after we’ve seen your market and scope. What you should know now: it’s a done-for-you engagement with market exclusivity — we turn away every competing firm in your market — billed month-to-month with no long-term contract.
What do I get in the free audit — and what’s the catch?
Your 0–100 score, the real prompts clients use for your practice area and market, the actual AI answers showing who gets named, and your three biggest gaps — delivered in a 30-minute readout. The catch: we take one firm per practice area per market, so the audit also decides fit, on both sides.
The free audit
Find out what AI says when your next client asks.
What you get, free, in a 30-minute readout. One audit per firm.
Free. No credit card, no contract, no pitch before you see the numbers. If the audit shows you are already the answer, we will tell you so.