AI Search Visibility for Physicians & Surgeons · SEO / AEO / GEO
Your next patient just asked ChatGPT who the best spine surgeon is. Were you the answer?
Forever Cited measures how often ChatGPT, Google AI, Claude, Gemini, and Perplexity name your practice when a patient needs a specialist in your market — then builds the cited authority those engines draw on. Measured weekly. Proven against a baseline. One practice per specialty, per market.
Free · Two minutes to request · No sales call before you see your numbers
- ✓Your 0–100 score
- ✓The actual AI answers, named
- ✓Your three biggest gaps
- ✓Whether your market is still open
“Who is the best spine surgeon near me for a herniated disc?”
Every signal that put those three in the answer can be built. None of it is luck.
This is where patients choose now. Two or three names. Everyone else doesn’t exist.
The problem
You built the outcomes. AI hands the referral to whoever it can verify.
You built this practice on outcomes and the referrals that follow. But the patient a friend told to “look you up” now asks ChatGPT, Google, or Perplexity who the best specialist is for their condition — and the answer names two or three practices. Usually the ones with the loudest websites, not the ones with your outcomes.
Search didn’t die. It moved above the results. AI answers now sit on top of every page Google shows, and a growing share of patients never scroll past them. If your practice isn’t in the answer, the patient goes to whoever is — and you never know the referral existed.
45%
of consumers used AI tools like ChatGPT to find a local business in the past year — up from 6% the year before.
BrightLocal, Local Consumer Review Survey, 2026
1.2%
of those businesses is all ChatGPT recommends. The answer is two or three names, and the rest are invisible.
SOCi, Visibility Index, 2026
Weekly
The same prompts, re-asked on five engines every week and scored against a frozen baseline — so you see your practice move, or see that it hasn’t.
The Forever Cited method, published at /methodology
Be the practice AI names when the next patient asks. Measured every week. Proven against a baseline you can check.
That is the whole offer. Everything below is how we do it for your specialty, and what we will never do.
What we measure
The questions patients ask AI — and that we measure for your practice
These are the prompts your audit runs, in your market, on all five engines. They are the questions people type before they ever call a doctor’s office. Your score is how often your practice is in the answer.
- best spine surgeon near me for a herniated disc
- top orthopedic surgeon for knee replacement in [city]
- best fertility clinic near me with the highest success rate
- board-certified plastic surgeon near me for rhinoplasty
- concierge doctor near me who takes new patients
- second opinion for spine surgery near me
- which doctors near me take my insurance
- top-rated [specialty] reviews in [city]
Your audit uses your market’s version of these. The weekly run re-asks every one, on every engine, and shows you the answers.
Which of these name your practice today? The free audit runs every one in your market and shows you the answers, word for word.
See my AI answers — freeGuardrails built in
Written to your board’s rules. Every piece, every week.
Your state medical board’s advertising rules, the AMA Code of Medical Ethics, and the FTC. Every piece we publish for you is written to your state medical board’s advertising rules, the AMA Code of Medical Ethics on advertising, and the FTC’s truth-in-advertising standard — board certification is stated only with the certifying ABMS member board named. You approve every word before it goes live. Most agencies hand you a draft and hope. We hand you a draft that already passed the rule.
What we will never publish for you:
- ✕Call you “board-certified” without naming the certifying board
- ✕Claim you are the “best [specialty] in [city]”
- ✕Promise a surgical or treatment outcome
- ✕Publish before-and-after imagery without the disclosures your board requires
The record AI checks
The directories AI checks before it names a physician
When an engine decides whether you are who your site says you are, it reads these first. We claim, correct, and verify every one — same name, same specialty, same office, everywhere.
Is your record consistent on every one of these? One mismatch is enough to drop you from the answer. The audit checks each profile against your site.
Check my record — freeBy specialty
The program, written for your specialty
Method
How your practice becomes the answer
No jargon, no black box. Three moves, run every week, with the evidence in your inbox.
01Measure
Know exactly where you stand
We score your practice 0–100 across the questions patients actually ask in your market — on ChatGPT, Google AI, Claude, Gemini, and Perplexity, plus classic search, directories, and reviews. That score is frozen as your baseline. Everything after gets proven against it.
02Build
Publish the authority AI cites
AI engines cite physicians who publish real answers with real citations. We draft that authority for you — what a condition means, when a procedure is and isn’t indicated, what to expect from a consult — grounded in your specialty’s clinical guidance and carrying the disclosures your board requires. You approve every word before anything goes live. Directories, entities, and reviews get fixed alongside it.
03Prove
See your name appear
Every week: the same prompts, re-asked. The actual answers, side by side with your baseline. Which engines name you now that didn’t. What moved, what’s next. If a number didn’t move, you’ll see that too — measured honestly or not at all. How we score.
The engagement
One engagement. Everything handled.
This is done-for-you. Your total time commitment is approving content and reading a five-minute weekly report.
Pricing is shared in your audit readout.
Month-to-month. One practice per specialty, per market — when your market is taken, it’s taken.
Check if your market is open — free auditRisk, reversed
Built so hiring us is the low-risk move
◆Month-to-month
No annual contract. The weekly proof keeps the relationship, not a signature.
◎Market exclusivity
We will never work for a competing practice in your specialty and market. In writing. Check if your market is open →
✓Your board rules, respected
Nothing publishes without your approval. Every piece carries required disclosures. Review requests are email-only, HIPAA-aware, never gated.
⊞Your patients’ privacy, untouched
We never access patient records, charts, or PHI. Your HIPAA obligations stay exactly where they belong: with you.
⌂You own everything
Every article, page, and profile we build belongs to your practice. Leave anytime; it all stays yours.
!No fake promises
Nobody can guarantee what AI will say. Anyone who does is lying to you. We guarantee measurement, transparency, and work you can verify.
Questions
Questions physicians actually ask
I get most of my patients from referrals. Why does AI matter to me?
Because referrals get verified now. The patient your colleague referred still looks you up — and increasingly asks AI first. When the answer names three other practices and not you, a warm referral goes cold before it ever calls. Visibility doesn’t replace your referral base; it stops it from leaking.
Medical marketing is heavily regulated. Is this compliant?
By construction. You approve every word before publication, board certification is never stated without the certifying board named, before-and-after imagery carries required disclosures, review requests are email-only with no gating, and we never touch patient records. Your compliance review happens before anything is public.
How long until AI starts naming my practice?
Directory and technical fixes usually move numbers inside 30 days. Content authority that changes which practices AI cites for specialty questions typically compounds over 60–90 days. You see the evidence weekly from day one — including what hasn’t moved yet, measured honestly, not spun to look better than it is.
We already pay a marketing agency. Isn’t this the same thing?
Ask them one question: “Which AI engines named our practice last week, for which prompts?” If they can’t answer, they’re optimizing for a results page patients are scrolling past. We measure the answers themselves — and traditional SEO is included, not ignored.
Can this help patients verify my board certification?
Yes. We make sure Healthgrades, Vitals, ABMS Certification Matters, and every profile a patient checks shows your certification correctly and consistently. When an engine or a patient goes looking to confirm you are who you say you are, the record matches everywhere.
What does an engagement cost?
We share exact pricing in your audit readout, after we’ve seen your market and scope. What you should know now: it’s a done-for-you engagement with market exclusivity — we turn away every competing practice in your specialty and market — billed month-to-month with no long-term contract.
What do I get in the free audit — and what’s the catch?
Your 0–100 score, the real prompts patients use in your market, the actual AI answers showing who gets named, and your three biggest gaps — delivered in a 30-minute readout. The “catch”: we take one practice per specialty per market, so the audit is also how we decide fit, on both sides.
The free audit
Find out what AI says when the next patient asks.
What you get, free, in a 30-minute readout. One audit per practice.
Free. No credit card, no contract, no pitch before you see the numbers. If the audit shows you are already the answer, we will tell you so.