AI Search Visibility for Criminal Defense Firms · SEO / AEO / GEO
Your next client just asked ChatGPT for a DUI lawyer at 2 a.m. Were you the answer?
Forever Cited measures how often ChatGPT, Google AI, Claude, Gemini, and Perplexity name your firm for criminal defense cases in your market — then builds the cited authority those engines draw on. Measured weekly. Proven against a baseline. One firm per practice area, per market.
Free · Two minutes to request · No sales call before you see your numbers
- ✓Your 0–100 score
- ✓The actual AI answers, named
- ✓Your three biggest gaps
- ✓Whether your market is still open
“Who is the best DUI defense lawyer near me, available right now?”
Every signal that put those three in the answer can be built. None of it is luck.
This is where someone searching from a phone tonight chooses. Two or three names. Everyone else doesn’t exist.
The problem
The call comes at 2 a.m. AI answers it before you ever do.
You built this practice on results and on being reachable when it matters. But the person who just got arrested doesn’t open the phone book — they ask ChatGPT, Google, or Perplexity who the best criminal defense lawyer is, from a holding cell or a parking lot, right now. The answer names two or three firms. If you aren’t one of them, the call never comes.
Search didn’t die. It moved above the results. AI answers now sit on top of every page Google shows, and answer engines name three firms in seconds flat. The firm that publishes plain “what happens next” answers is the one that gets cited when the search happens at the worst possible hour.
45%
of consumers used AI tools like ChatGPT to find a local business in the past year — up from 6% the year before.
BrightLocal, Local Consumer Review Survey, 2026
1.2%
of those businesses is all ChatGPT recommends. The answer is two or three names, and the rest are invisible.
SOCi, Visibility Index, 2026
41.9%
of U.S. adults would use ChatGPT to research who to hire for a serious legal matter — up from 28.1% in one year.
iLawyer Marketing, 2026
Be the firm AI names when the next client asks. Measured every week. Proven against a baseline you can check.
That is the whole offer. Everything below is how we do it for your practice area, and what we will never do.
What we measure
The questions people ask AI after an arrest — and that we measure for your firm
These are the prompts your audit runs, in your market, on all five engines. They are the questions people type from a phone, minutes after an arrest or a call from a bail bondsman. Your score is how often your firm is in the answer.
- best dui defense lawyer near me
- criminal defense attorney free consultation [city]
- what happens if i'm arrested for a dui in [state]
- felony vs misdemeanor lawyer near me
- top criminal defense firm reviews [city]
- criminal defense lawyer available 24 hours near me
- how much does a criminal defense attorney cost for a first offense
- public defender vs private criminal lawyer
Your audit uses your market’s version of these. The weekly run re-asks every one, on every engine, and shows you the answers.
Which of these name your firm today? The free audit runs every one in your market and shows you the answers, word for word.
See my AI answers — freeGuardrails built in
Written to your bar’s rules. Every piece, every week.
ABA Model Rule 7.1, plus your state’s limits on past-result advertising. Every piece we publish for you is written to Rule 7.1 (no false or misleading communication) and to your state’s specific limits on advertising past results — no implied outcome, no implied influence with a judge or prosecutor. You approve every word before it goes live. Most agencies hand you a draft and hope. We hand you a draft that already passed the rule.
What we will never publish for you:
- ✕Claim “we always win” or promise a dismissal
- ✕Imply influence with a judge or prosecutor
- ✕Publish a past result without the disclaimer your state requires
- ✕Publish a testimonial about an outcome without the disclaimer your state requires
The record AI checks
The directories AI checks before it names a criminal defense firm
When an engine decides whether you are who your site says you are, it reads these first. We claim, correct, and verify every one — same name, same practice area, same office, everywhere.
Is your record consistent on every one of these? One mismatch is enough to drop you from the answer. The audit checks each profile against your site.
Check my record — freeMethod
How your firm becomes the answer
No jargon, no black box. Three moves, run every week, with the evidence in your inbox.
01Measure
Know exactly where you stand
We score your firm 0–100 across the questions someone facing an arrest actually asks in your market — on ChatGPT, Google AI, Claude, Gemini, and Perplexity, plus classic search, directories, and reviews. That score is frozen as your baseline. Everything after gets proven against it.
02Build
Publish the authority AI cites
AI engines cite defense attorneys who publish plain “what happens next” answers. We draft that authority for you — what to expect at arraignment, felony versus misdemeanor timelines, what a public defender does and doesn’t cover — grounded in your state’s statutes and carrying the disclaimers your bar requires. You approve every word before anything goes live. Directories, entities, and reviews get fixed alongside it.
03Prove
See your name appear
Every week: the same prompts, re-asked. The actual answers, side by side with your baseline. Which engines name you now that didn’t. What moved, what’s next. If a number didn’t move, you’ll see that too — measured honestly or not at all. How we score.
The engagement
One engagement. Everything handled.
This is done-for-you. Your total time commitment is approving content and reading a five-minute weekly report.
Pricing is shared in your audit readout.
Month-to-month. One firm per practice area, per market — when your market is taken, it’s taken.
Check if your market is open — free auditRisk, reversed
Built so hiring us is the low-risk move
◆Month-to-month
No annual contract. The weekly proof keeps the relationship, not a signature.
◎Market exclusivity
We will never work for a competing firm in your practice area and market. In writing. Check if your market is open →
✓Your bar rules, respected
Nothing publishes without your approval. Every piece carries required disclaimers. Review requests are email-only, never gated.
⊞Your confidences, untouched
We never access case files, matter data, or client records. Your Rule 1.6 obligations stay exactly where they belong: with you.
⌂You own everything
Every article, page, and profile we build belongs to your firm. Leave anytime; it all stays yours.
!No fake promises
Nobody can guarantee what AI will say. Anyone who does is lying to you. We guarantee measurement, transparency, and work you can verify.
Questions
Questions criminal defense attorneys actually ask
Most of my clients call in a panic. How does an AI answer even fit into that?
It’s often the first thing they do, before they call anyone — from a phone, minutes after an arrest. They ask who to call. If the answer names two other firms and not yours, you never get the chance to be the calm, capable voice they needed. Being in that answer is the whole opportunity.
Can you talk about past wins without violating advertising rules?
Only within your state’s specific limits on past-result advertising, which we build into every piece from the start. That usually means the required disclaimer, no “case dismissed guaranteed” language, and no implied outcome for a similar charge. You approve every word, so nothing publishes that your bar wouldn’t clear on its own.
Is this compliant with my state bar’s advertising rules?
By construction. You approve every word before publication, Rule 7.1 language and your state’s past-result disclaimers are built into every piece, review requests are email-only with no gating, and we never touch case files. Your compliance review happens before anything goes public, every time.
How long until AI starts naming my firm?
Directory and technical fixes usually move numbers inside 30 days. Content authority that changes which firms AI cites for criminal defense typically compounds over 60–90 days. You see the evidence weekly from day one, including what hasn’t moved yet.
We already pay an SEO agency. Isn’t this the same thing?
Ask them which AI engines named your firm last week, for which prompts. Most can’t answer — they optimize for a results page fewer people scroll to at 2 a.m. We measure the actual answers people see in the moment they’re arrested, and traditional SEO is included, not ignored.
What does an engagement cost?
We share exact pricing in your audit readout, after we’ve seen your market and scope. What you should know now: it’s a done-for-you engagement with market exclusivity — we turn away every competing criminal defense firm in your market — billed month-to-month with no long-term contract.
What do I get in the free audit — and what’s the catch?
Your 0–100 score, the real prompts people search after an arrest in your market, the actual AI answers showing who gets named, and your three biggest gaps — delivered in a 30-minute readout. The catch: we take one firm per practice area per market, so the audit also decides fit, on both sides.
The free audit
Find out what AI says when the next arrest happens tonight.
What you get, free, in a 30-minute readout. One audit per firm.
Free. No credit card, no contract, no pitch before you see the numbers. If the audit shows you are already the answer, we will tell you so.